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How the Process From Niche to Mainstream Happens with Susanne Hazendonk
Manage episode 302463035 series 2882934
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Wanna know how musicians and artists get nurtured, guided and discovered from niche to mainstream and everywhere in between? This week, Matt Gottesman @mattgottesman sits down with Susanne Hazendonk (Global Head of Marketing at Spinnin’ Records) and they go all-in on how to build sustainability of the artists for the long game, how Spinnin’ Records has cultivated talent and a community all into one, how Spinnin’ constantly keeps up with new trends and experiments with new mediums to deliver great music to their community while expanding artists worldwide, her thoughts on the power of having a great team behind you, how authenticity is really driving this new era of music, the duality of the relationship between nurturing and guiding the artists on navigating their career while also learning from the artists new sounds, ideas and trends and much more…
01:40 Guest-starring Susanne, the Global Head of Marketing at Spinnin’ Records!
04:00 If all music was suddenly gone and you could only save and listen to three albums, which ones would they be?
06:40 Name an influential person, living or nonliving, who you would want to interact with.
07:50 In your opinion, what is the best music-focused film?
10:40 What is an important book, podcast, or Audible that has helped you navigate your creativity and passion?
12:40 How did you get to where you are today?
16:00 How did your previous knowledge and experience guide you while at Spinnin’ Records?
18:20 What is the power behind having a team?
20:15 What goes behind sustainability?
21:30 How is Spinnin’ made up, and how does it work?
23:45 Do you think the music industry has adapted well to newer paradigms?
26:50 How is unpredictability a strength?
28:15 Do you feel as though Spinnin’ has cultivated a dedicated community?
31:45 How do you build sustainability for new artists?
35:35 How does authenticity thrive in the present day?
37:50 How are you nurturing and guiding the artists that work with you? How do they guide and teach you?
41:25 What is Spinnin’ currently working on?
43:15 How does Spinnin’ keep up with trends and experiment with new mediums?
47:15 How do artists find you and Spinnin’?
FEATURED GUEST: Susanne Hazendonk
Instagram: https://instagram.com/susannehazendonk
Instagram: https://instagram.com/spinninrecords
Website: https://spinninrecords.com
OUR HOST: Matt Gottesman
Instagram: https://instagram.com/mattgottesman
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