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Beyond numbers: Creating a customer-centric future of finance

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Manage episode 420465630 series 2579191
Content provided by Theodora Lau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Theodora Lau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What drives people’s financial behaviors in real-life contexts? Do we truly understand what people need and what is functional for them? In the latest episode of One Vision, we welcome authors Erin Taylor and Anette Broløs to share the story behind their company, Finthropology, and to discuss their new book, Customer-Centric Innovation in Finance. Money is personal and emotional; financial institutions must find ways to adapt to the evolving digital world while maintaining the human elements behind financial transactions. The duo’s work serves as a great reminder that there is much value in actually talking to people and understanding where they come from — it doesn't always have to be bits and bytes.

Hosted on Acast. See acast.com/privacy for more information.

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285 episodes

Artwork
iconShare
 
Manage episode 420465630 series 2579191
Content provided by Theodora Lau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Theodora Lau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What drives people’s financial behaviors in real-life contexts? Do we truly understand what people need and what is functional for them? In the latest episode of One Vision, we welcome authors Erin Taylor and Anette Broløs to share the story behind their company, Finthropology, and to discuss their new book, Customer-Centric Innovation in Finance. Money is personal and emotional; financial institutions must find ways to adapt to the evolving digital world while maintaining the human elements behind financial transactions. The duo’s work serves as a great reminder that there is much value in actually talking to people and understanding where they come from — it doesn't always have to be bits and bytes.

Hosted on Acast. See acast.com/privacy for more information.

  continue reading

285 episodes

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