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How to Market and Sell to Women- Holly Buchanan
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In this episode Grace interviews Holly Buchanan about how to market and sell to women. Holly is a sought after consultant and speaker who works with big brands and companies to help them attract and keep more women clients. In today's show Holly shares her practical and actionable advice for anyone who wants more female clients. In recounting her own story of how she came to be known as the expert on selling to women, Holly also shares with listeners how they can position themselves as an authority on a subject. Holly also explains the differences between how men and women navigate websites and what to keep in mind when designing a website for a female audience. In recounting her own story of how she came to be an expert on selling to women, Holly also gives advice for listeners who want to position themselves as an expert in their own field. If your business targets females, you won't want to miss this episode.
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