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The Science of Website Design - Episode 56
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Some websites just seem to have a better feel: A better flow or are more attractive than others. That's because they are designed using concepts derived from brain science.
Our brains want things a certain way, and, from a marketing point of view, if we present information in those ways, then a website will be more pleasing and more effective to visitors. It also has a higher probability of converting sales.
The science behind web design involves four areas of the brain: The Frontal Lobe, the Temproal Lobe, The Occipital Lobe and the Amygdala. Co-hosts Bob Turner and Dino Pelle tell you how each of these areas gets involved when we visit a website.
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