The Need for Authenticity on Social Media

Online Ministry Made Simple

Welcome to Episode 15 of our Online Ministry Made Simple Podcast. Click here to subscribe and listen to the podcast, which is available on all major platforms.

We often hold off on posting online content because we want to only post quality content. But what if I told you that it's okay to post videos that aren't polished and perfect?

The reality is that people want to see our personalities and imperfections. They want to see the real us. When videos and online content are over-produced, it can feel fake and inauthentic.

Here are 5 Tips to Get Real With Your Content

1) It's okay to use your smart phone

Every video doesn't have to be shot with a DSLR. In fact, a short video shot on your phone is preferable for Instagram or TikTok.

2) Focus on good audio

Even if you use your phone, still make sure to capture good audio. You can do this by filming close, or by using an external microphone plugged into your phone or camera.

3) Edit using built-in tools

Don't spend too much time editing. You can edit in most social media mobile apps. Add captions, trim your video, and that's it!

4) Consistency is key

Get in the habit of producing content every week. It may be a daily or weekly devotional. It may be an opportunity to do a behind the scenes look into your ministry. It may even be a worship service at a different time. But you need to go where the people are.

5) Done is better than perfect

Don't let perfectionism keep you from being productive.

One large church that I follow did an excellent job during the early days of the pandemic. Their pastor went live every morning for a morning devotional. He used a Mevo camera and simply shared from his heart. I thought it was a great way of staying connected and allowing people to see him as a real person. The world is looking for authenticity. Let's share it with them!

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