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Is the Metaverse the future of fashion and luxury retail?
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These are exciting times.
The Metaverse is creating a new world through an immersive virtual reality – one in which we can live, work, play and shop.
Artificial intelligence and augmented reality, the two important components of the Metaverse could open up opportunities for new business models that leverage virtual fashion.
Technology that allows for 360-degree views has already been used to present designer collections through online showrooms, and avatars of models have walked 3-D virtual runways.
At a minimum, fashion’s foray into the Metaverse suggests promising new innovative ways for consumer engagement.
While no one can predict exactly how this rapidly growing digital universe will shape up, the opportunities it presents are exciting—for luxury brands, retailers, and indeed for consumers themselves.
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