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Digital Dialogue Breakfast Series 2014 - Beyond the Shelf: Reaching Your Audience in the Digital Marketplace
Manage episode 174368501 series 1401770
Content provided by Erin Smith and Ontario Creates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Smith and Ontario Creates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Book publishers, music labels, and magazines used to depend heavily on reaching their audience by getting their product into retail stores, where consumers could find and purchase their products, and marketing leaned heavily on in-store merchandising. The changing retail landscape — fewer bricks and mortar stores, limited shelf space in the stores that exist, and the growing marketshare of online retailers — has dramatically changed how companies reach their consumer audiences. Three companies from different sectors share case studies on creative ways they are reaching audiences now, and how the digital sphere intersects with both their physical and digital products.
Moderator: Deb Day, Innovate by Day
Panel: Erin Creasey, ECW Books; Nathan Laurie, Jobpostings.ca; James Trauzzi, Last Gang Records
54 episodes
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Manage episode 174368501 series 1401770
Content provided by Erin Smith and Ontario Creates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Smith and Ontario Creates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Book publishers, music labels, and magazines used to depend heavily on reaching their audience by getting their product into retail stores, where consumers could find and purchase their products, and marketing leaned heavily on in-store merchandising. The changing retail landscape — fewer bricks and mortar stores, limited shelf space in the stores that exist, and the growing marketshare of online retailers — has dramatically changed how companies reach their consumer audiences. Three companies from different sectors share case studies on creative ways they are reaching audiences now, and how the digital sphere intersects with both their physical and digital products.
Moderator: Deb Day, Innovate by Day
Panel: Erin Creasey, ECW Books; Nathan Laurie, Jobpostings.ca; James Trauzzi, Last Gang Records
54 episodes
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Similar to Ontario Creates Podcasts
Global perspective Human stories
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Scheer Intelligence features thoughtful and provocative conversations with "American Originals" -- people who, through a lifetime of engagement with political issues, offer unique and often surprising perspectives on the day's most important issues.
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continue reading
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continue reading
The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
…
continue reading
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Go offline with the Player FM app!
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