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Evan Jones - "The Customer is Always Right: How Creators Need Big Data to Increase Discoverability and Retain Their Fans"
Manage episode 175779371 series 1401770
Content provided by Erin Smith and Ontario Creates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Smith and Ontario Creates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.
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Manage episode 175779371 series 1401770
Content provided by Erin Smith and Ontario Creates. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Smith and Ontario Creates or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Every moment you spend online, you are participating in a massive global experiment. Before digital technology, producers needed to make sure their project was perfect - there was only one broadcast premiere, only one book launch. Today every interaction is an opportunity to learn more about your target market; best approaches to reach your audience, onboard, and engage them. Learn how Stitch Media launched a publishing platform for Together Tales and refined it using big data in their marketing strategy, and look inside Threads Audience Development tools to see how this radical approach is increasing discoverability and retention for their partners.
Evan Jones, Founder, Threads Audience Development
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Similar to Ontario Creates Podcasts
Global perspective Human stories
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