#12 Who You Are, Not What You Sell

Open For Business

Every company knows what they sell. What’s harder to define sometimes is why? What motivates you beyond...money? A great mission captures that reason behind why your business exists today. But it also leaves room for your company to aspire for more in the future. It can guide every single decision you make - whether you’re a business of one or one-thousand. In this episode we hear two very different businesses who have figured out how to present their company to the world and one that’s just starting out.

This episode features:

Andrew Linderman - founder of The Story Source

David Malott - co-founder of Space Factory

David Riedel - co-founder of Space Factory

Michael Bently - co-founder of Space Factory

Tanya Moss - owner and founder of Tanya Moss jewelry

Stephanie Shore - Chief Marketing Officer of Moo

For tools and information about how to start or grow a business on eBay, visit ebay.com/openforbusiness.

Thanks so much to Natalya Sverjensky, partner at Within People.

Learn more about the SHINE Awards for Small Business and share your story for a chance to win at eBay.com/shineawards.

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