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How Lianna Patch Reinvented Her Copywriting Business

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Manage episode 410429001 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

Brian's update was recorded on May 6th, 2024.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (03:36) - The evolution of Pubchline copy
  • (08:50) - Lianna's main client base
  • (10:14) - How to be an ideal client
  • (12:51) - How Lianna structures her business
  • (17:32) - Offering productized services
  • (21:33) - ..And larger projects?
  • (22:37) - 2024's roadmap
  • (26:36) - Moving from consulting to "passive" revenue

Brian's Product Studio
My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

Brian's YouTube channel
Subscribe to my YouTube channel where I'm building products and showing the process.

Brian's Newsletter
Subscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTube
This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  continue reading

70 episodes

Artwork
iconShare
 
Manage episode 410429001 series 3336860
Content provided by Brian Casel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Casel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lianna Patch wasn’t thrilled with the work she was doing, who she was doing it for, and the lack of fun she was having as a professional copywriter. So she changed everything and relaunched her Punchline Copy business with a focus on comedic copy.

Brian and Lianna’s conversation was recorded on December 13th, 2023.

Brian's update was recorded on May 6th, 2024.

  • (00:00) - How Lianna Patch Reinvented Her Copywriting Business
  • (03:36) - The evolution of Pubchline copy
  • (08:50) - Lianna's main client base
  • (10:14) - How to be an ideal client
  • (12:51) - How Lianna structures her business
  • (17:32) - Offering productized services
  • (21:33) - ..And larger projects?
  • (22:37) - 2024's roadmap
  • (26:36) - Moving from consulting to "passive" revenue

Brian's Product Studio
My product studio, Instrumental Products, is where I partner with SaaS companies to provide UI, UX and custom-built pages and components to give your SaaS a modern user experience.

Brian's YouTube channel
Subscribe to my YouTube channel where I'm building products and showing the process.

Brian's Newsletter
Subscribe to my newsletter where I send my best ideas and stories from working on products.

This Podcast on YouTube
This podcast is on YouTube! You can watch full episodes on video by subscribing to the FSF Podcast Channel on YouTube.

  continue reading

70 episodes

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