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What It Means to Be Data-Driven in the Media Industry

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Manage episode 192423581 series 1429557
Content provided by O'Reilly Radar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by O'Reilly Radar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a recent episode of the O’Reilly Media Podcast, David Hsieh, senior vice president of marketing at Qubole, sat down with John Slocum, vice president of MediaMath’s data management platform (DMP), to discuss DataOps in the media industry. “DataOps” refers to the promotion of communication between formerly siloed data, teams, and systems. As discussed in "Creating a Data-Driven Enterprise with DataOps," a report published by Qubole and O’Reilly in 2016, DataOps leverages process change, organizational realignment, and technology to facilitate relationships between everyone who handles data: developers, data engineers, data scientists, analysts, and business users. As a programmatic advertising platform, MediaMath has a unique lens into the shifting business models across the media industry, and how DataOps is playing a role in those shifts. During the podcast, Hsieh and Slocum discussed how data has transformed the culture and overall goals of organizations in the media industry in the past 10 years, and shared some best practices for companies that are just embarking on their journey toward becoming data driven.
  continue reading

59 episodes

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Manage episode 192423581 series 1429557
Content provided by O'Reilly Radar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by O'Reilly Radar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In a recent episode of the O’Reilly Media Podcast, David Hsieh, senior vice president of marketing at Qubole, sat down with John Slocum, vice president of MediaMath’s data management platform (DMP), to discuss DataOps in the media industry. “DataOps” refers to the promotion of communication between formerly siloed data, teams, and systems. As discussed in "Creating a Data-Driven Enterprise with DataOps," a report published by Qubole and O’Reilly in 2016, DataOps leverages process change, organizational realignment, and technology to facilitate relationships between everyone who handles data: developers, data engineers, data scientists, analysts, and business users. As a programmatic advertising platform, MediaMath has a unique lens into the shifting business models across the media industry, and how DataOps is playing a role in those shifts. During the podcast, Hsieh and Slocum discussed how data has transformed the culture and overall goals of organizations in the media industry in the past 10 years, and shared some best practices for companies that are just embarking on their journey toward becoming data driven.
  continue reading

59 episodes

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