How the Blackhawks Are Transforming Hockey Culture and Fan Engagement with Jaime Faulkner

Our Kids Play Hockey

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This week's episode of "Our Kids Play Hockey" features an inspiring conversation with Jaime Faulkner, President of Business Operations for the Chicago Blackhawks. Jaime shares insights into her multifaceted role, which largely focuses on advancing the fan experience—a goal the Blackhawks' team is truly succeeding at. Jaime’s leadership and vision in a pivotal position within the Blackhawks organization highlights the evolving landscape of hockey at all levels.

Key Insights:

• The significance of evolving the fan experience, especially for families and children, to cultivate long-term supporters of the game.
• The impactful role of high-character players, like Connor Bedard, in community and youth engagement.
• The necessity for youth hockey organizations to collaborate and prioritize the best interests of kids, facilitating their growth in the sport.
• The benefits and personal rewards of being a billet family for young hockey players aiming for professional careers.
• Jaime’s personal journey and experiences that inform her innovative approach to fan engagement and community involvement.

Action Items for Listeners:

• Consider the role each member of the hockey community plays in fostering a welcoming and inclusive environment, from the youth level to the NHL.
• Encourage local hockey organizations to collaborate and share best practices for growing the sport and enhancing the fan experience.
• Explore opportunities to become a billet family, contributing to the development of young athletes both on and off the ice.

Jaime's approach to enhancing the fan experience and her commitment to the sport's growth at all levels serves as a model for innovation and inclusivity in hockey. This episode not only highlights the importance of high character within the sport but also encourages listeners to actively participate in shaping the future of hockey in their communities.

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