Retail and Brand Connections: SKU Candy founder Jon Neff Explains their Platform and Service [EP 445]

Outdoor Biz Podcast

Welcome to episode 445 of The Outdoor Biz Podcast, today I’m talking with Jon Neff founder of SKU Candy. Jon is a passionate and experienced entrepreneur and the Sku Candy mission is to be the premier buying and selling wholesale marketplace in the Outdoor, Lifestyle, Surf, and Sporting Goods Categories.

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Show Notes

09:25 Promotes positive interactions with shop owners.

11:28 Challenges of trade show marketing.

13:12 Creating a trustworthy brand message and distribution.

16:38 Brands cater to emerging businesses and offer help to grow.

20:27 Growth and challenges led to a successful platform.

24:13 Brands expanding into retail, LISS makes surfboard racks.

26:19 Pale Blue Earth offers rechargeable batteries to reduce pollution from disposable ones. They have a 1,000 charge cycle and a limited lifetime guarantee. Use code OD Biz Blue 15 for 15% off at paleblueearth.com.

31:22 Experienced person continues to get gear questions.

35:28 Encouragement to join the growing surfing industry due to diversification.

37:48 Developing new platform, "we call it V2'.

39:26 Brands and buyers seek new, unique, and innovative offerings for competitive advantage.

41:34 Favorite piece of outdoor gear under a hundred dollars: Outdoor Elements Fire Biner and a new brand, Fire Maple, from Asia, which won ISPO awards and offers the X2.

Favorite Books Jack Mars and Simion Sinek

40:42 Thanks for listening to the Outdoor Biz Podcast with Rick Saez. Visit our website for more info and subscribe.

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Learn More

You can follow up with Jon on Linkedin and by email: [e-mail]

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Keywords

#trade shows, #adventure products, #SKU Candy, #outdoor industry, #environmental issues, #technology in outdoor gear, #retail distribution, #direct-to-consumer, #REI Path Ahead Ventures, #alkaline batteries, #e-commerce challenges, #digital marketing, #sustainability practices, #1% for the planet, #sustainable materials, #wholesale marketplace, #Grand Trunk, #The Running Event, #Cotopaxi, #FireBeener, #Fire Maple

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