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The OWA’s Digital Marketing Committee
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This month's visitors are three chairpersons from the Digital Marketing Committee, who provide us with insider knowledge on their committee's inner workings. Chair Kerri Ann Raimo, Vice-Chair Reagan Colpitts, and Associate Chair Kayla Ashlee detail how their committee serves the OWA by connecting authentically through digital channels, what members may not know, and how YOU can help improve the OWA's social presence. Our guests share how they stay on top of marketing trends, digital marketing tools they use, and what the OWA's social followers can look forward to. Additionally, we hear favorite stories they've told throughout their marketing careers and invaluable leadership advice.
About our guests:
Kerri Ann Raimo is the managing editor of Eyecare Business and Contact Lens Spectrum magazines published by BroadcastMed. She serves on the board of directors of the Optical Women’s Association (OWA) and as chair of the OWA’s Digital Marketing Committee.
Reagan Colpitts is the Senior Business Development Manager at Safilo spearheading go-to-market strategics for the North American Sales Team while also leading Buying Groups & Strategics Alliances in the USA.
With 15 years of leadership experience, she has dedicated the last 10 years in the optical industry and has held various roles including being a sales representative, business consultant and Regional Sales Manager.
In 2022 she was honored with the Most Influential Women in Optical designation through Vision Monday and most recently was awarded the Optical Women’s Leadership Scholarship in Spring of 2024. She currently volunteers as the co-vice chair on the Digital Marketing Committee with the Optical Women’s Association.
Kayla Ashlee is the CEO & founder of Spexy, an international optometric speaker, a certified optician, and an optometric renegade. Her direct and relatable approach to training has set her apart in the optical industry. Kayla took her knowledge of industry coaching and adapted it to reach any eyecare office that is hungry to grow by putting her training in an online video learning platform called Spexy® The result, she and her team train opticals how to give a sensational experience to their patients and it is transforming the patient relationship with their optical in a powerful way.
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