PYG 151: The Snowball Effect

Package Your Genius Personal Branding Podcast

Activating a project requires a different type of energy than maintaining a project.

You won't always have to work as hard to maintain something as you had to work to get it off the ground.

If like me, you're a high achiever who's grown accustomed to striving, that may feel unfamiliar to you. But at some point, after you've put in the work, understand that the work will become easy.

The trick here is to remember you've earned the ease.

You don't have to tear down what you've built to "make it hard again."

Instead, now you can reinvest your time, energy and effort into something else that means a lot to you. Now you can reinvest the energy you previously used to get this dream off the ground and put it into something even bigger.

I looked at Dave Ramsey's Debt Snowball Method and applied it to goals, our personal brands, and business projects. But you could take the concept and apply it to almost anything like your relationships, your parenting, or even your health.

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