From Courts to Streets: The Legacy of J'hayber with Jaime Fernandez

Padel Smash Academy

Join us in this captivating episode of the Padel Smash Academy Podcast as we sit down with Jaime Fernandez, a prominent figure from the iconic J'hayber brand.

J'hayber has left an indelible mark in the world of sports and fashion since 1972. From the launch of "Antorcha," its pioneering sports shoe, to the establishment of "Olimpo" and "Athenas" as streetwear essentials, J'hayber has masterfully navigated the tides of time. In this episode, Jaime takes us on a journey through the brand's evolution, exploring its deep-rooted passion for sport and its dynamic adaptation to changing trends.

The 80s saw J'hayber trainers becoming a staple for urban tribes, an embodiment of sporting culture and street identity. Fast forward to 2008, the brand identified the potential of paddle tennis, infusing its technical collections with this rising sport. Through strategic sponsorships, such as the funding of a Pro Tour Paddle tournament and association with notable professional players, J'hayber solidified its presence in the world of paddle tennis.

Listen in as Jaime shares behind-the-scenes stories, the brand's vision, and the essence of "being is better than faking." Don't miss this enriching tale of a brand that survived and thrived through the decades, always staying true to its core. 🎾👟

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