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10. Giulia Hartz is the Queen of Authentic Personal Branding
Manage episode 426373408 series 3583380
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On the first in-person recording in Paid 2 Draw history, Vicky and Dave chat with illustrator and designer Giulia Hartz about her client work, personal projects and her online community.
Giulia opens up about how she copes with uncomfortable feelings by customizing her living space with encouraging words and witty jokes. Turning dark thoughts into funny art, the physical act of painting calms her down in times of uncertainty.
To connect with her audience, Giulia mixes nostalgic toys from her childhood with unexpected ironic messages to create tension, comedic relief and an almost meme-like quality in her illustrations.
She has successfully created a personal brand by being true to herself. Giulia regularly engages with her online community by sharing personal experiences, meeting up for coffee dates and sending her followers on sticker hunts around the city. She even delves deep into technical tutorials and sharing knowledge with The Hearts Club — her devoted followers on Patreon.
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SHOW NOTES:
• “The Freelance Manifesto: A Field Guide for the Modern Motion Designer", Joey Korenman
• Drop-Shipping Services: Printify, Printful, Moteefe
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FOLLOW GIULIA:
Instagram: @giuliahartz
Website: giuliahartz.com
TikTok: @giuliahartz
Patreon: patreon.com/giuliahartz
LinkedIn: Giulia Hartz
Behance: be.net/giuliahartz
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