EP31: Kunal Shah on building breakout consumer internet products, founding Cred ($6.4B) and Freecharge ($450M exit), and angel investing in 200+ Indian startups

Paradigm Shift

Kunal Shah is a serial entrepreneur and founder of two iconic Indian companies -- CRED and Freecharge. CRED is an Indian consumer fintech that is valued at over $6.4B, and Freecharge was one of the earliest Indian fintechs that sold to Snapdeal in 2015 for $450M.
Kunal has an unmatched track record not just as a founder, but also as an investor and thinker. He’s a prolific angel investor in over 200+ Indian startups and shares insightful, bite-sized philosophical wisdom on Twitter with over 700K followers.
In this conversation we explore frameworks and insights that have guided Kunal's approach to building consumer internet products, the "delta-4" framework he uses to evaluate the potential for a breakout product, how consumer behavior changes in trust vs trust-less societies, and his approach to angel investing.
In the closeout, we ask Kunal about the most difficult/challenging feedback he has received and how he processed it, and superpowers he has identified in himself that he leans on day to day.
Links

• Follow Kunal and CRED on Twitter

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