Content provided by Parallel Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Parallel Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App Go offline with the Player FM app!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Parallel Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Parallel Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Live drop in community intergenerational conversations about important topics
Content provided by Parallel Radio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Parallel Radio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Live drop in community intergenerational conversations about important topics
Part of a 24-hour broadcast streamed globally from Scotland from 12noon Sat 9th UTC to 12noon UTC Sunday 10th December This coincides with Human Rights Day this weekend (this year marks the 75th anniversary of the Universal Declaration of Human Rights). Responding to the question: "what does peace sound like to you?" broadcaster, writer and agitator Gemma Cairney brings together a unique collection of presenters, audio makers, activists, sound recordists, storytellers and musicians, for a mixture of conversation, reflection, provocation and music. Parallel radio is an informal gathering, a place for conversation taking radio out of the studio and into the community. This conversation was recorded as live in the greenhouse at the Dalston Curve Garden in Hackney. We had a wood burning fire, cups of tea and biscuits. Local elders were invited to sit around the table and talk about what the word Peace meant to them. The conversation meandered as all good conversations should. Thanks to Antonia, Malcolm, Faye, Pauline, Sue, Alessandro, Anna, Charles and Betty for taking part and to Marie and Brian for hosting us.…
We return to the curve garden after many months of restrictions and reflect on our relationship with nature. Thanks to Antonia, Paul, Wendy, Antony, Hyacinth, Donald, Charles and Pauline for taking part.
Youth movements have historically been the catalyst for social change and disruption of the status quo, but who is listening and what has actually changed?
The first week of recommended isolation in the UK. People are being advised not to go to work and over 70's and vulnerable people are advised to stay at home. We touch base.
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.