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See You at the Pregrain (ft. Kristin Kroepfl and Ian Kovalik)

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Manage episode 365378943 series 3482151
Content provided by Plus Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Plus Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.

We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.


Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!


https://www.quakeroats.com

Learn more about Mekanism

https://mekanism.com

from plus company
  continue reading

13 episodes

Artwork
iconShare
 
Manage episode 365378943 series 3482151
Content provided by Plus Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Plus Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In my first episode of Partners in Possibility I spoke with Kristin Koepfl, VP and CMO of PepsiCo’s Quaker brand and Ian Kovalik, co-founder and Chief Creative Officer of the ad and creative agency Mekanism.

We discussed the collaboration and creative process between both companies for PepsiCo’s Quaker Oats “Pregraining” Super Bowl ad and viral social media campaign based on the previous year’s “Oat Up” campaign featuring Eli Manning.


Watch the first video of the viral TikTok campaign here: https://www.tiktok.com/@quaker/video/7193345279016439046
So you can start pregraining too!


https://www.quakeroats.com

Learn more about Mekanism

https://mekanism.com

from plus company
  continue reading

13 episodes

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