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Building Ecosystems to Drive User Adoption with Ferdie Perez, Head of Commercial Product at GCash
Manage episode 349804264 series 3336611
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What does it mean to build an app of all apps?
We chat with Ferdie Perez, Head of Commercial Product at GCash, about building the top mobile wallet in the Philippines. Tune in as he takes us through how GCash is paving the way for digital money adoption in the Philippines, the key strategies behind GCash’s adoption by 83% of Filipinos, and what it means to build financial products that serve the everyday needs of users around the world.
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