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Taking customer experience strategies to new heights with Malaysia Airlines’ Lau Yin May
Manage episode 340550082 series 3336611
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We chat with Lau Yin May, Group Chief Marketing and Customer Experience Officer at Malaysia Airlines, about the side of aviation that most passengers don’t get to see. Tune in as she takes us through the challenges of accelerating their digital roadmap amidst a pandemic, what it takes to create a seamless online to offline experience for their customers, and the story behind “Satu Dua Tiga, Jom!”, their safety video that recently went viral.
To read more about this conversation, go to 2c2p.com/blog
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