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Peak Performance & Marketing podcast EP:0009
Manage episode 310777725 series 3072265
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In this episode, I take a look at content marketing and how the internet has disintegrated media to the extent that each person with an internet connection is a media platform in his/her own right. This poses a challenge to Marketers to do more since targeted audiences are segregated against many platforms. Content Marketing plays a key role in creating a change from traditional marketing which means going the extra mile to understand targeted audiences in such a way that their your marketing material and content will be promoted by the. As Marketers, we need to understand that content marketing Needs careful planning Can be a hit or miss Requires creativity and going the extra mile Cost money. Therefore any content marketing campaign we put out there must have a long term profit outlook. Music: Podsummit
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