PPMP EP 15: What Does It Take to be a Social Media Influencer

Peak Performance & Marketing Podcast

This articles is a follow up on my immediate previous article about who a social media influencer is, I’ve also written about how to be a social media influencer in the past.

The rule book hasn’t changed much. It still plays by the rules of creating specialized content for a particular audience.

Find the Audience you seek to serve

As a rule, many digital content creators think about content they wish to create before identifying the target audience they seek to serve. However, initially identifying the audience you seek to serve makes it easier for you to create content they will appreciate.

This is the hardest part, the idea that every creative needs a thousand true fans is an idea I cherish. This idea has also been popularized and championed by Kevin Kelly The idea is simple, if you have a 1000 fans who’re willing to pay for your creative work then you have a source of income.

Likewise to be an influencer worth your salt, its important to know that the audience building process will take time.

Create Hyper Focused Content

Pick a specific interest to post about it can be cooking, sports, cars, swimming etc. The next step is to focus on a subsector of this area. It pays to narrow you focus to a level where targeted audiences know what exactly they can expect from your social media page.

For example, if the focus is on cars and vehicles, there are various forms and types of vehicles in various price ranges. Ranging from luxury vehicles to budget vehicles to family and sports vehicles.

Once that focus is narrowed audiences know what to expect and can count on you as an expert in a particular field.