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Episode 21 - Providing Employment and Purpose with Brent Babcock
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Brent Babcock is Chief Sales and Marketing Officer for Goodwill-Easter Seals Minnesota (GESMN). He is responsible for retail, e-commerce, aftermarket sales, and organization marketing, communications, and facilities.
When Brent started his job at Goodwill-Easter Seals Minnesota, he quickly realized how retail helps provide additional support for the community.
Last year alone, GESMN served over 4,500 people through customized programming, (along with over 1,000 youth within 30 school districts statewide), and the average wage for jobs using GESMN's services was over 60% higher than the state's minimum wage.
In this episode, Brent explains how he grew GESMN's e-commerce business by over 400%, the importance of optimizing retail locations, and how providing someone with employment gives them purpose and connection.
Ever wonder what happens behind the scenes after donating items? Brent takes us on that journey today.
Brent Babcock's LinkedIn
Shop Goodwill Online here!
Goodwill MN Easter Seals
Join GESMN for The Power of Work Fundraiser and learn more about Goodwill! 2023 Power of Work Fundraiser
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