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Episode 2: Story telling in a vanilla box with Bridget Russo
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For this episode’s guest I am incredibly pleased to be speaking with Bridget Russo. Most recently Bridget served as the Chief Marketing Officer for Shinola and last year was named of the Ad Week Brand Genius, bestowed upon 10 marketing “most talented”. Prior to Shinola, Bridget was part of the inception of Edun and also worked at Diesel. Additionally, Bridget has been the force behind many campaigns focused on sustainability and social impact. bridget@brgconsulting.me brjconsulting.me Twitter: @bridgetrusso313 Show notes: 2:00 store experiences from DJ’s to today. 4:38 store employee education 6:14 story telling in stores 12:18 Fashion’s Night Out 14:!5 Detroit 16:41 temp stores 20:24 what Bridget is up to now Brands mentioned: Shinola, Amazon, Everlane, Diesel, EDUN, Bonobos, Everlane, RRL, Hermes Areas mentioned: SoHo, Williamsburg- North 3rd Street
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