274 - How can you maximize packaging trade shows? Packaging Today Show LIVE

People of Packaging Podcast

About the Guest(s):

Adam Peek is a renowned expert in the packaging industry, known for his engaging discussions on the People of Packaging podcast. He works at Meyers Printing as a Senior Vice President and is passionate about sustainability and innovation in packaging.

Cory Connors is the host of the Sustainable Packaging podcast and an influential figure in the packaging sector, widely respected for his expertise in sustainable packaging solutions. He is dedicated to promoting eco-friendly practices within the packaging industry.

Evelio Mattos (although not present in this episode) is a key member of the Packaging Today team. He is known for his dynamic approach and insightful commentary on the packaging unboxed Youtube channel, a masterclass series focused on packaging design and sustainability!

About the Sponsors:

Specright has some amazing things happening! Please check them out below and help support the podcast!

* Specright Unpacked Webinar

* Gartner Report

* Packaging Pros eBook

* Home Page

* Book a demo with Specright

Meyers has some incredible sustainable packaging options!

* Get the 2023 Sustainability Report

* Meyers Packaging EPR eBook - it is FREE!!

Get the dopest Packaging shirts at www.packagingfashion.com

Book a demo with Trayak (LCA’s on demand!)

SmartSolve has water soluble label and paper materials. Learn more!

The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!

Episode Summary:

Dive into another exciting episode of "Packaging Today" with hosts Adam Peek and Cory Connors, as they navigate the bustling world of the packaging industry. This episode, marked by the absence of co-host Avelio Matos, delves into the significance of trade shows and how companies can maximize their presence. Expect a mix of humor, personal anecdotes, and professional insights that keep the conversation engaging and informative.

Adam and Cory emphasize the importance of presence—both in person at trade shows and online via social media. They share strategies for effectively engaging with attendees, how the power of social media amplifies physical presence, and why planning events outside of trade shows can significantly benefit businesses. The hosts also reflect on the need for a strategic approach to exhibiting and how leveraging partnerships can create significant exposure. Listeners get a well-rounded understanding of not just participating in, but excelling at industry events like PacExpo and London Packaging Week.

Key Takeaways:

* Maximize Trade Show Presence: Going beyond just exhibiting by promoting your booth through social media and hosting side events.

* Digital and Physical Presence: The synergy between social media and in-person engagement can greatly amplify brand visibility.

* Importance of Planning: Success at trade shows often lies in detailed preparation and creating attractional reasons for attendees to visit your booth.

* Value of Partnerships: Collaborating with influencers or industry insiders can significantly boost your reach.

* Personal Connection: Trade shows are prime opportunities to strengthen personal relationships and foster new ones.

Notable Quotes:

* Adam Peek: "You can’t just be on social media and expect for great things to happen. Not in our industry."

* Cory Connors: "The value comes when you can create new, real relationships in person."

* Adam Peek: "There's no shame in partnering with people like us to help drive attention and traffic to your booth."

* Cory Connors: "Preparation and communication are key to a successful trade show."

* Adam Peek: "The connection between digital and social and in-person can be really powerful."

Resources:

* Adam Peek on LinkedIn

* Cory Connors on LinkedIn

* Sustainable Packaging Podcast

* People of Packaging Podcast

* PacExpo - Noted as a major trade show.

* London Packaging Week - Another significant event mentioned.

* Spec Right - Referenced as a great example of effective trade show presence.

Stay tuned for more insights and tips from "Packaging Today" as our hosts return with Avelio Matos. Don't miss the full episode to learn how you can excel at your next trade show appearance and make the most out of your packaging industry events!

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