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S2 EP10: How The Minions Leveraged TikTok to Shape Culture
Manage episode 333820204 series 3320541
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What happens when TikTok and culture collide? The most successful holiday box office opening in the history of the movies.
In this quick dive, Adam talks about why media operators act out of fear, missing out on huge opportunities to influence culture, why you need to let your best people loose on TikTok, and why a bunch of 20-something men are dressing in suits and heading to a kid’s movie.
You’ll also hear Adam’s thoughts on what happens when FOMO and hype mix, why your camera phone will do, and how to be part of the conversation.
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