Greg Davies, Centapse

PFS Festival Radio

Martin talks to Greg Davies from Centapse about human behaviour and how it can apply to Financial Planning. Greg is a globally recognised expert in applied decision science, behavioural finance, and financial wellbeing – turning academic insight into practical solutions. Greg started, and for a decade built and led, the banking world’s first behavioural finance team as Head of Behavioural-Quant Finance at Barclays. He was the architect of Barclays’ behavioural profiling tools and holistic Wealth Philosophy, delivering client solutions tailored to both their financial and emotional investment needs; and he designed Barclays’ innovative behavioural approach to impact investing and philanthropy. In 2016 he founded Centapse, a firm dedicated to applying sophisticated behavioural insight to design, develop, and deploy solutions across industry to help people (and organisations) make better decisions. He holds a PhD in Behavioural Decision Theory from Cambridge; is an Associate Fellow at Oxford’s Saïd Business School; a lecturer at Imperial College London; and author of Behavioral Investment Management. Greg is also the creator of Open Outcry, a ‘reality opera’ premiered in London in 2012, creating live performance from a functioning trading floor. @gregbdavies