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14. Are We Seeing A Brand Resurrection
Manage episode 309696950 series 3038344
Content provided by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish, Paul Gardner - Serial entrepreneur | Advisor, Mentor to CEOs, SME, and Apos;s | Executive Director of Dig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish, Paul Gardner - Serial entrepreneur | Advisor, Mentor to CEOs, SME, and Apos;s | Executive Director of Dig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today’s fragmented media landscape, branding has become even more important as it may well often be the only form of communication a potential customer ever experiences. So much more than a logo or decision made by a junior marketing manager, branding is enjoying a renaissance of late and may well enter the next decade as the most important weapon in the marketing communications armoury. Join R-Co CEO Richard Henderson and Paul Gardner on www.pgpodcast.com
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