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PG Podcast Network by Paul Gardner | Media Marketing | Advertising | Business | Sports | Politics
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24. How Do You Sell 237,629 Square Kilometres?
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Content provided by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish, Paul Gardner - Serial entrepreneur | Advisor, Mentor to CEOs, SME, and Apos;s | Executive Director of Dig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paul Gardner - Serial entrepreneur | Advisor and mentor to CEOs & SME's | Executive Director of Dig & Fish, Paul Gardner - Serial entrepreneur | Advisor, Mentor to CEOs, SME, and Apos;s | Executive Director of Dig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tourism is business…big business. In fact, this year in Victoria, the tourism and event industry will generate $21B and employ over two hundred thousand people. So how do you sell a State to overseas and interstate visitors? And is selling Melbourne to Sydney-siders harder than selling ice to Eskimos? Join Visit Victoria’s General Manager of Major Events, Damien de Bohun as he talks to Paul Gardner on www.pgpodcast.com
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