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Episode 145: How to Dig Deep to Understand Your Ideal Clients with Erin Youngren

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Manage episode 277198893 series 2821526
Content provided by Allie Siarto: Photographer and Photography Educator, Allie Siarto: Photographer, Photography Educator, Taylor Petrinovich, and Allie Siarto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Siarto: Photographer and Photography Educator, Allie Siarto: Photographer, Photography Educator, Taylor Petrinovich, and Allie Siarto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I'm talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens (https://theyoungrens.com), their associate brand, Clove & Kin (https://cloveandkin.com), and their commercial brand, Bauman Photographers (https://baumanphotographers.com). Erin walks us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand. Access Erin's class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class This episode is supported by my course on Design Aglow, Virtual Product Sales, where you'll learn how to sell more prints in your business without in person sales (https://designaglow.com/products/virtual-product-sales-for-photographers), and by Big Picture CPA, an accounting team that specializes in photographers. Mention Photo Field Notes when you contact them for a free 15 minute call (https://photofieldnotes.com/product/book-free-15-minute-call-accountant).
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166 episodes

Artwork
iconShare
 
Manage episode 277198893 series 2821526
Content provided by Allie Siarto: Photographer and Photography Educator, Allie Siarto: Photographer, Photography Educator, Taylor Petrinovich, and Allie Siarto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Allie Siarto: Photographer and Photography Educator, Allie Siarto: Photographer, Photography Educator, Taylor Petrinovich, and Allie Siarto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today I'm talking with Erin Youngren, who runs three distinct photography brands along with her husband, Jeff: The Youngrens (https://theyoungrens.com), their associate brand, Clove & Kin (https://cloveandkin.com), and their commercial brand, Bauman Photographers (https://baumanphotographers.com). Erin walks us through her approach for digging deep to truly understand what our ideal clients value. She also tells us why she and Jeff chose to separate out their three brands rather than keeping them under one brand. Access Erin's class to dig deeper on understanding your ideal client at https://theyoungrens.com/dreamie-class This episode is supported by my course on Design Aglow, Virtual Product Sales, where you'll learn how to sell more prints in your business without in person sales (https://designaglow.com/products/virtual-product-sales-for-photographers), and by Big Picture CPA, an accounting team that specializes in photographers. Mention Photo Field Notes when you contact them for a free 15 minute call (https://photofieldnotes.com/product/book-free-15-minute-call-accountant).
  continue reading

166 episodes

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