Episode 32: Publication Tips with Two Bright Lights

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As our show grows, we are lucky to have more & more guest hosts who are interested in coming on the show & sharing about their companies and how they can help photographers with their business! This week we are joined by Meghan Brown of Two Bright Lights! In case you're unaware, Two Bright Lights is an online publishing platform that helps photographers get published both in online blogs & in print! It's a GREAT resource and super easy to use! Meghan chatted with us about some benefits of getting published, as well as some publication tips to help your work get published through a site like Two Bright Lights! Tune in for all of her awesome tips, but here are a few highlights!! Key Takeaways:

Two Bright Lights breakdown: Meghan chats a bit about how TBL works... once you have an account, you create an album (up to 150 images) from your event or photoshoot (they accept pretty much any type of shoot!), and then you can select which blogs, websites, magazine, etc you'd like to submit to. You have all the power over this part! Once your shoot is accepted, you'll be notified through the system about which blog/magazine picked it up, and you'll be notified again when it's published. It really couldn't be easier & they also have tons of publication tips on their website to help you out!
Styled Shoots: Styled shoots are SUPER popular for publication right now! Potential brides (and families, for family shoots) want to see awesome details that they can add to their own wedding or shoot. Plus, it's an easy way for the photographer to make sure he/she grabs TONS of detail shots (because you don't have to work around someone else's hectic schedule!).
What are some Benefits of Getting Published?
1. Establishes Credibility: Not only does getting published LOOK really cool, it helps establish credibility both among other photographers & among potential clients. Clients see your work, know you're reliable, and can also look forward to potentially being part of a published wedding or shoot themselves if they hire you!
2. SEO: The more your name (and your work) is floating around the internet, the better your SEO results will be! This is especially true if you submit to very popular, high-traffic websites and blogs... the better their SEO is, the better yours will be!
3. Social Media: When TBL promotes something, they tag the photographer (and the rest of the vendors!). So your name will pop up multiple times on Instagram, Facebook, and Twitter. They also do all the work for you hashtag-wise, so you'll be easy to find in a search! The blog/magazine itself will likely tag you too... so your name will be all over the place & easy for potential clients to find!
Do Your Research: Take a day or two to browse around blogs & websites (and their Instagram feeds!) to see which sites match your style of photography & what potential clients you're looking for! Remember, this is another great way to weed potential clients down into the PERFECT ones for your style & personality! Don't submit weddings or shoots to blogs when you have no interest in repeating that style.
Shoot with the Story in Mind: This is one of our favorite publication tips! It particularly applies to weddings... as you're shooting, keep a potential publication story in mind. Make sure you grab TONS of detail shots (that's what publishers LOVE), and make sure you seek out images that tell the story of the day. It doesn't hurt to also try to color coordinate your photos with the wedding colors. For example, if the colors are blue & purple, try to get an awesome shot of the wedding rings on top of some pretty purple flowers at the venue in front of the bright blue sky. This is a great way to tie additional photos into a blog post or publication post!

Thanks for tuning in to another episode! We hope you enjoyed Meghan's publication tips! Check out the link below to Two Bright Lights & see how easy it is to get started publishing your work! Related Links:

Two Bright Lights

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