Episode 76: THROWBACK Episode- Improving SEO

PhotoSpark

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We have some BIG news! We are launching SEASON TWO of PhotoSpark this summer! EEK! Season One was awesome... we have learned SO much about Podcasting & have enjoyed chatting with tons of special, amazing guests! We've applied so many of the lessons we've learned to our own businesses and are reaping the benefits. Now that we know exactly where we're headed, we decided to take a few weeks to get our content together for Season Two! In the meantime, please enjoy this throwback episode from last year! In this episode, we chat with Melissa Mitchell about improving SEO and Google results! Key Takeaways

Image names MATTER. When you're blogging or adding images to a gallery on your website, you want to make sure they have keywords that represent exactly what you'd want them to pop up for in Google. Naming them after the client might be an easy way to keep your images organized, so you can go ahead and keep doing that for yourself, but when uploading online, you want to rename them. For example, if you did a wedding at the Hotel Del in San Diego, you'd name a handful of files "hotel-del-wedding-photography." This helps anyone who is googling that phrase to see your images pop up. The rest of the images in the set can be descriptive (like "bridal-portraits" or "beach-wedding-photography."
Don't worry TOO much about consistency in old posts, but keep consistent with current ones. Melissa stresses consistency as key to improving SEO. You want to be blogging consistently, posting on social media consistently, and have a consistent style that pops up in Google. When it comes to style consistency, don't worry about going back into your archives and retouching old images to match your current style, but you should make sure all new blog posts are representative of this style. That way when your images pop up under a Google search, they're appealing to your current, target demographic.
Link it up! The more often you link outward to other people, and the more often they link to you, the better! The bigger the website that is linking you the better (for example, a link on Style Me Pretty is going to get you tons of traffic and helps with improving SEO). Linking back to people additionally helps SEO but it's a great way to build community & relationships within your field.

We hope you enjoyed this week's Throwback episode! We can't wait to bring you even more awesome guests like Melissa in Season Two of PhotoSpark! Download from iTunes Here

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