PhraSEOlogy+AI Podcast Episode 2: AI for E-Commerce Domination with John Lawson (ColderIce)

PhraSEOlogy+AI

In this exciting episode, we address and explore pertinent topics of interest to SMBs in e-commerce, which are now facing faster changes in the artificial intelligence age. We chat with the esteemed entrepreneur, advisor, speaker, and author John Lawson to uncover tips and strategies for making AI work for businesses.

John Lawson is a tech entrepreneur and innovator in the field of personalized product recommendations. With a keen understanding of AI and its potential, he has made it his mission to bring this technology to a broader audience beyond big corporations like Amazon. John's work has revolutionized the way products are suggested to consumers, making their shopping experiences more tailored and relevant. His expertise in analyzing customer behaviors and preferences has paved the way for more effective and personalized marketing strategies. Through his dedication and vision, John has made a lasting impact on the e-commerce industry.

Topics Covered in this Episode

1. How has AI improved real-time analysis and impacted the feeling of "living in the future?"

2. In what ways have advancements in natural language processing (NLP) made chatbots and virtual assistants more accessible to businesses of all sizes?

3. What are some suggestions provided for small businesses to leverage chatbots and virtual assistants for customer engagement and support, including personalized product recommendations?

4. Why is transparency emphasized in letting customers know they are interacting with a chatbot, and what are the best practices discussed for this aspect?

5. What methods are recommended for gathering information from sales teams and recorded calls to train chatbots?

6. How is visual search technology, which allows customers to search and discover products using images, discussed in the episode, and what potential impact does it hold for e-commerce?

7. What are the concerns raised about the fear of AI, responsible AI development, ethical principles, and the need for government frameworks to regulate AI?

8. How does the conversation explore the balance of trust between users and technology companies regarding data use and transparency, and what implications does it have for businesses and consumers?

9. What are the potential risks and benefits associated with the rapid speed of AI innovation in e-commerce?

10. What are the key takeaways emphasized for small businesses to stay competitive in this arena, shedding light on the future of AI in e-commerce, including generative AI for content creation, conversational AI for personalization, virtual shopping assistance, and emotional AI for deeper customer insights?

And more...

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John's Book (Kick Ass Social Commerce for E-preneurs): https://amzn.to/3vfdOj1

EcomAIBoss E-commerce tool for sellers: https://coldericemedia.kartra.com/page/fxw706

Podcasts We Love:

SERPs Up - https://podcasts.apple.com/us/podcast/serps-up-seo-podcast/id1639368336

Leader Generation SEO - https://podcasts.apple.com/us/podcast/leader-generation/id1495866923

SEO Unfiltered - https://podcasts.apple.com/us/podcast/seo-unfiltered/id1610579748