Go offline with the Player FM app!
Community-led growth marketing with Connie Lund at testRigor
Manage episode 354591687 series 2827714
Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.
She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.
Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.
Jump ahead with the following chapter markers:
- (00:00) - Intro
- (00:28) - Marketing as community building
- (03:16) - Valuable marketing spend
- (04:14) - Sales with PLG
- (06:27) - Community in the sales funnel
- (09:20) - Organic vs SDRs
- (11:09) - Marketing in a silo
- (12:49) - Outro
Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/
51 episodes
Manage episode 354591687 series 2827714
Connie Lund is a marketer who espouses the benefits of community-led growth marketing, driving 4x ROI on campaigns and filling the sales funnel for her sales team.
She talks about specific webinars, events, and other tactics she has used, and compares/contrasts them with more conventional marketing tactics.
Connie outlines how B2B marketers can apply these tactics and set their sales teams up for success.
Jump ahead with the following chapter markers:
- (00:00) - Intro
- (00:28) - Marketing as community building
- (03:16) - Valuable marketing spend
- (04:14) - Sales with PLG
- (06:27) - Community in the sales funnel
- (09:20) - Organic vs SDRs
- (11:09) - Marketing in a silo
- (12:49) - Outro
Find Connie Lund on LinkedIn: https://www.linkedin.com/in/bensenc/
Learn more about testRigor: https://testrigor.com/
51 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.