[OLD FORMAT] Who are they?

Pipeline Meeting - Marketing Podcast About Sales

⚠️ Please note: This is an old episode of the Pipeline Meeting podcast. In August 2022, the show relaunched in a new format. For the most recent episodes, please visit the podcast page.

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In this episode we explore the question of who are you selling to?

Building on who you are—as we explored in our last episode—it also matters who they are. Who is on the other side of the table? That can affect whether or not a deal is viable from the get-go. There are red herrings, or false leads that may present as quality leads but that don't materialize. We explore an example of that.

We also begin to explore the concept of customer development. And the differences in needs for a needs a CRM for a single person business; perhaps a solopreneur, or someone with dreams to hire more people. Customer development is what happens in the early days. It's how you discover repeatability.

Once you have repeatability, you're ready to lock in the sales process and scale the sales organization. What does it look like to use a tool that's built to support that use case, and how are we thinking about that in Intro CRM?

See the new OSHdata website by visiting: https://oshdata.com/

Harris mentions Simon Sinek's iconic TEDxPuget Sound talk "Start with Why" which you can watch here: https://www.youtube.com/watch?v=u4ZoJKF_VuA

Learn more about EmailOctopus and support Intro CRM by using this referral link: https://emailoctopus.com/?ali=40e81749-ec6f-11ea-a3d0-06b4694bee2a

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Pipeline Meeting is a podcast brought to you by Intro CRM, a simple, privacy-friendly CRM for entrepreneurs and freelancers. Hosted by Harris Kenny.

Website: https://introcrm.com/
Twitter: https://twitter.com/introcrm/
LinkedIn: https://www.linkedin.com/company/introcrm/