PDA130-Adrien Pierson - XSPON, marketplace for brands to buy sponsorship from events
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Produced by Pikkal & Co - Award-Winning Podcast Agency. Event sponsorship is a fast growing market, but it has until recently remained the prerogative of large banner brands like Coke and McDonald's. It has also been out of reach for many small events, events which have passionate members but lack the resources and bandwidth to commercialize sponsorship. Adrien and his team at XSPON want to change all that by building an event sponsorship marketplace for small to mid size events.
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