005: Content Marketing For Agency Growth

Pitching PR

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In this episode of the Pitching PR Podcast, we speak with Creative Director Daniel Francavilla and Sales Strategist Ali Hanif of Now Creative Group. The three of us discuss how to use content marketing to promote your PR business, define an Agency’s target audience and how to stay top-of-mind with potential clients.

Now Creative Group was started three years ago by Daniel; he wanted to create a one-stop creative agency that helped businesses and entrepreneurs establish their brands and grow. Ali joined soon after, and leads their business development and creative sales, with a focus on content. In this podcast we explore how they used content marketing at Now Creative Group to generate new business and then re-apply these learnings for Pitching PR listeners and business owners.

Today’s Topics:

Finding the time to produce content
Defining your B2B audience and how to create original content for them
Tracking engagement
4 key steps to produce content
The benefits to repurposing content
Efficiently managing different content platforms
Delegating social media management within the agency
The importance of experimenting with new social media platforms
Key advice for to promoting your PR Agency with content marketing

Links and Resources:

Now Creative Group Homepage

Now on Facebook

@NowCreates on Twitter

Now on Instagram

Now on Tumblr

Now on Pinterest

More episodes of the Pitching PR Podcast on iTunes or online

Pitch Graphic Design Website

Pitch Graphic Design on Instagram

Pitch Graphic Design on Twitter

Theme Music:

“Not Going Home” by Great Good Fine Ok

Great Good Fine Ok Website

Great Good Fine OK on Twitter

This podcast is hosted by Lesley Luce from Pitch Graphic Design, a Toronto-based firm specializing in the design needs of PR agencies and freelancers. More episodes of the Pitching PR Podcast can be found on iTunes or online. 

54 episodes

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