142: Creative Economy Lessons from “The Great Race to Rule Streaming TV”

Pivot with Jenny Blake

Given the “mutation of television’s DNA” that reporter Jonah Weiner describes in his fantastic New York Times Magazine article, The Great Race to Rule Streaming TV, there is much we can learn about where the creative economy is heading, how to stand out, and how to Pivot your own creative projects.

This article is so juicy—so jam-packed with insights into where TV is heading that parallels publishing, podcasting and product creation—that I couldn’t resist jumping on the mic to do a point-by-point analysis of how they might apply to our own creative projects in this experimental episode.

The article—and what we’re going to dive into together—spans a fascinating swath of topics that I’ll help unpack. Everything from prestige content versus quick bites, hyper-abundance and the atmosphere of plentitude, infinite possibilities, unpredictability, celebrating fringe, “great-ish” and the golden age of good enough, quiet time meetings, licensing versus original content, hoarding, the great reclamation of content, perceived barriers to entry, and preserving storytelling.

📝 Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/142

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