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PTW3 006: | Behind the Scenes: Insights for Successful NFT Launches in a WEB3 Environment with Albert Polanco
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The market potential of WEB3 and NFTs is largely untapped, and the market was flooded with both money and speculation. There were a lot of money made… and lost.
In this episode of Pivoting To Web3, Donna talks with Albert Polanco of Metamango in a discussion about sustainable go-to-market strategies and products that solve a problem for people instead of objects of speculation. Learn from Albert's business model and process, understand the importance of having a community in the WEB3 environment and discover the value in effectively crafting a story for your customers.
What to expect in this episode:
00:32 – Albert's journey into marketing through different platforms
04:32 – What is missing from the current marketplace.
06:20 – Go-to-market strategies and problem-solving products.
08:37 – What is needed to get us in the future?
10:53 – Projects that Albert wants to be involved with
13:22 – Getting educated on WEB3 from a practical level.
14:44 – Future opportunities, and why big companies fail in WEB3.
17:01 – The importance of community in the WEB3 space
18:25 – What is your ideal project?
20:27 – Albert's business model and process
23:21 – Engaging the community and providing a value.
25:53 – About the story brand framework
About Albert Polanco:
Albert Polanco is a seasoned marketing executive and WEB3 enthusiast with a diverse background in driving growth for innovative technology companies. As the Head Chief Ninja Lord of Mangos at Meta Mango, he currently spearheads results-driven marketing strategies custom-tailored to client needs. With over two decades of marketing experience, Albert has worked with several WEB3 and NFT company and clients, such as SELF Labs Inc. and Outlier Ventures. He also played a role as a Content Created and Project Manager for NFT communities from Clubhouse. Albert's career journey in the WEB3, NFT, and Crypto space, earned him a trusted consultant and one of the leaders in the digital asset technology landscape.
Connect with Albert Polanco:
Metamango Website: https://www.metamango.io/
About Donna Mitchell:
Following a distinguished legacy in the aviation industry with US Airways (now American Airlines) and subsequent years with Johnson & Johnson, Donna stands out for her project management skills, distinctive personality, and collaborative approach. overseeing a $7.2B client list and a $177M budget. Her humor, and keen eye for dependencies set her apart. Now the CEO of Mitchell Universal Network LLC, she's focused on bridging WEB2 systems to WEB3 technologies, playing a key role in shaping the digital transformation landscape.
Connect with Donna Mitchell:
Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - https://www.Web3GamePlan.com
What to learn more: Pivoting To Web3 | Top 100 Jargon Terms
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