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PTW3 038: Branding in the Age of AI: Expert Advice from G. Kofi Annan and Donna Mitchell
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Summary:
Welcome back to another engaging episode of the "Pivoting to Web3 Podcast," where we dive deep into the intersection of technology and business. In today's episode, "Branding in the Age of AI," we are thrilled to host G. Kofi Annan, a seasoned brand development and technology expert. With over 15 years of experience helping powerhouse brands like Puma, Mercedes, and IBM harness the power of emerging technologies, Kofi offers invaluable insights. Today, he'll discuss the transformative role of AI in brand management, share real-world examples from his illustrious career, and reveal essential strategies for businesses navigating the rapidly changing digital landscape. Whether you're a CTO, a startup founder, or fascinated by the future of technology and branding, this episode is packed with perspectives that promise to enlighten and inspire. Join us as we explore how to effectively leverage AI to forge meaningful connections between brands and communities.
Takeaways:
Kofi Annan merges business strategy, consumer insight, and technology to build meaningful connections between brands and people.
Understanding the customer and their preferences is essential for effective marketing.
AI can be used to create personalized campaigns, as demonstrated by Puma's World Cup campaign.
Ethnographies and data gathering can provide valuable insights about individuals over time. Understanding the customer is crucial for effective advertising and branding.
Leveraging technology is crucial for organizations to adapt and thrive in the Web3 era.
Brand Sensei offers a free tool to help create a plan and roadmap for leveraging technology in branding.
About G. Kofi Annan:
G. Kofi Annan has spent 15+ years helping famous brands such as PUMA and Mercedes-Benz, as well as other emerging companies, in navigating the rapidly evolving technology-driven landscape. He is the founder of The Brand Sensei, a company that merges business strategy, consumer insights, and technologies like AI to build meaningful connections between brands, people, and communities. Kofi has been highlighted in The Wall Street Journal and Entrepreneur magazine and is a popular speaker at events such as Harvard and the SXSW Interactive Festival.
Connect with Kofi Annan:
Website - https://thebrandsensei.com
Twitter - https://twitter.com/gkofiannan
Instagram - https://www.instagram.com/gkofiannan/
LinkedIn - https://www.linkedin.com/in/gkofiannan/
Connect with Donna Mitchell:
Podcast - https://www.PivotingToWeb3Podcast.com
Book an Event - https://www.DonnaPMitchell.com
Company - https://www.MitchellUniversalNetwork.com
LinkedIn: https://www.linkedin.com/in/donna-mitchell-a1700619
Instagram Professional: https://www.instagram.com/dpmitch11
Twitter/ X: https://www.twitter.com/dpmitch11
YouTube Channel - https://www.Web3GamePlan.com
What to learn more: Pivoting To Web3 | Top 100 Jargon Terms
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