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Finding a Niche | Jason Swenk
Manage episode 407251075 series 3561524
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Jason Swenk is a digital agency coach, mentor, advisor, and marketing expert. He built and sold an eight-figure agency and now helps others scale efficiently. To complement this, he hosts The Smart Agency Podcast and shares his advice through speaking engagements.
In this episode…The first instinct of most agencies is to appeal to the largest audience possible. However, success more often arises when agencies cater to a specific niche. These loyal customers and clients are worth the search, offering long-term stability and consistent revenue. So, how do you discover your place in the market?
In this episode of the Pixel Retentive Podcast, Carl Cleanthes and Ross Ciuppa sit down with Jason Swenk to discuss finding a niche and how to market it effectively.
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