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Amazon Business Mastery: Long-Term Profitability and Suspension Survival Tips
Manage episode 395034999 series 3435160
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Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian endeavors and the buzz around her upcoming book, "The Amazon Incubator," a must-have for any Amazon entrepreneur looking to conquer the marketplace.
In Lesley's words, this book is really more about making Amazon serve Amazon Sellers and their goals. What do you, as an Amazon Seller, want out of Amazon? How do you choose your method of selling? Are you a hustler who wants a side hustle and this is never going to be your main business? Are you a brand builder? Are you someone who wants to be a remote worker? Lesley walks sellers through how to choose what works for them and their personal goals that they can support sustainably over time.
Lesley shares tales of extreme suspensions, like the seller who inadvertently listed grenades and how they made their comeback. She wraps up with strategic insights on optimizing an Amazon business and the smart outsourcing of key tasks to refine operations, highlighting the importance of developing strong SOPs and leveraging Amazon advertising to make products stand out.
To learn more about Lesley and Riverbend Consulting, please visit https://www.linkedin.com/in/lesleyhensell/
https://riverbendconsulting.com/
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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
Chapters
1. Amazon Seller Suspensions With Leslie Hensel (00:00:00)
2. Navigating Black Hat Activities on Amazon (00:15:00)
3. Exploring Writing and Outsourcing on Amazon (00:19:01)
4. Optimizing Amazon Business and Outsourcing (00:26:29)
5. Book Promotion and Q&A With Leslie (00:39:40)
23 episodes
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