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From Military Service to Amazon Success: Andy Craig’s Expertise in PPC and Product Launches
Manage episode 418637520 series 3435160
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In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing listings with compelling visuals to harnessing Amazon's own tools to soar in sales rankings.
The episode is packed with inspiration and practical advice for launching and sustaining successful products on Amazon. Andy shares insights into the importance of brand protection, the impact of reviews and videos, and the crucial role of tracking metrics. Whether you're a budding entrepreneur or an established online retailer, Andy's story and expertise offer a treasure trove of guidance for navigating Amazon's competitive waters.
For more information about Andy and Adhabit, you can visit the following links:
- https://www.linkedin.com/in/theandycraig/
- https://ad-habit.com/about--us
- https://www.youtube.com/@Andy-Craig
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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.
To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.
Chapters
1. From Military Service to Amazon Success: Andy Craig’s Expertise in PPC and Product Launches (00:00:00)
2. Amazon Advertising Strategy and Competitors (00:07:29)
3. Launching New Products and Sales Strategies (00:17:42)
4. Building Brands and Success on Amazon (00:26:26)
5. Launching Successful Amazon Products (00:30:59)
6. Tracking Metrics for Business Success (00:40:40)
21 episodes
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