Ep.36 – Science Content Marketing with Dr. Justine Dees

Planet B612

In this episode, I speak with Science Writer and Founder of the Joyful Microbe blog and podcast, Dr. Justine Dees! We walk about why she got into content marketing, how she learned how to do it, and we get to talk about microbial life, too!

• Who is Dr. Justine Dees? (0:01:05)
• Writing for life sciences companies AND the public! (0:07:28)
• Learning how to do science writing (0:08:29)
• Marketing what you write (0:13:12)
• Influencing other scientists to learn marketing (0:15:28)
• What can be improved in science communication? (0:17:40)
• Scicomm on Twitter (0:20:15)
• What kind of content would Justine love to write about? (0:22:30)
• The Joyful Microbe Podcast (0:25:10)
• Is there a safe way to grow bacteria at home? (0:28:10)
• Does Justine miss the hands-on science work? (0:31:25)
• The science community on Twitter (0:37:09)
• What is a ‘Winogradsky column’? (0:38:20)
• Travel destinations for microbe lovers! (0:46:20)
• Communicating with fans (0:47:53)
• Discussing the Joyful Microbe podcast (0:49:30)
• A day in the life of a content writer (0:51:36)

Visit Justine’s website: https://justinedees.com/ Follow Justine on Twitter: https://twitter.com/justineldees Follow Justine on Instagram: https://www.instagram.com/justineldees/ Follow Joyful Microbe on Twitter: https://twitter.com/joyfulmicrobe Visit Joyful Microbe on the web: https://joyfulmicrobe.com/ Check out the Joyful Microbe podcast: https://joyfulmicrobe.com/category/podcast-episodes/

Visit Planet B612 on the web: http://planetb612.fm/ Follow Planet B612 on Twitter: https://twitter.com/PlanetB612fm Support Planet B612 on Patreon: https://patreon.com/juliesworld