Using social media to sell.

Planner in Training Podcast - Conversations with Wedding and Event Professionals

· Know your place in the ecosystem (you are competing with kittens, puppies and grandma).

· Stop trying to fight the algorithm. Use it to teach you how to sell better.

· Let your core content themes guide you. One way to end social media writer's block and measure what works is to be consistent with your theme and test categories over a longer period of time (a quarter is typically best).

· Layer your content so you are providing value and interest and building trust instead of just asking to visit a website/blog or inquire.

· Understand how social fits into an integrated marketing plan. Sometimes social is best for warming up and encouraging someone to take the next step. So make sure your other marketing platforms are polished, including a website that can convert and a lead generation system.

· Measure what matters: I get a lot of questions about how to measure what matters and it all depends on where in the sales and marketing funnel someone is. For example, raising brand awareness and building trust may look like reactions, video views, and comments. Generating interest in your services and filling your lead generation funnel may look like filling out a form, or generating traffic. And inquiries and conversions could be sign-ups and form conversions of your website.