Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow

Plugged In, Switched On.

Just because your workplace is demanding you be authentic at work, doesn’t mean you have to reduce yourself to just one persona. It’s a refreshing take on what it means to be a leader (and be human) in one of the world’s most demanding B2B Tech marketing jobs.

Join your host and Executive Creative Director Barrie Seppings, as he fires 20 Questions at Elise Miller and learns why enthusiasm is your greatest asset, how box breathing became part of meeting prep and why she would probably make a great detective in a TV crime show. Welcome back to this month’s “Plugged In, Switched On" podcast from Splendid Group.
The interview format at Plugged In Switched On is very simple: we ask every guest the same 20 Questions and invariably we get 20 different (but always great) answers. Here are some of our favourites from our interview with ABM Director Elise Miller:

• What's the one career move you wish you could go back and undo?
• Who have you learned the most from in your career?
• What’s the one thing in this industry that has gone on for too long and needs fixing?
• What’s the most overhyped buzzword in tech marketing right now?
• How different are you in ‘work mode’ compared to when you’re off the leash?

Elise Miller has many years of experience in marketing and ABM specifically, working with global B2B brands such as Fujitsu, O2, Salesforce, Canon and The Marketing Practice. Elise is passionate about understanding the needs, challenges, and opportunities of customers, and is proudly ITSMA certified.

Barrie Seppings is the Executive Creative Director of The Splendid Group and the host of Plugged In Switched On. Connect with Barrie on LinkedIn.

Thanks for listening!
If you want to learn more about Splendid Group , see some of our work or meet any of our people, visit splendidgroup.com

Chapters

1. Which self are you bringing to work today? 20 Questions with Elise Miller, Director of ABM, EMEA region, ServiceNow (00:00:00)

2. Question 1: What is your company or brand selling and why would anybody pay good money for it? (00:02:27)

3. Question 2: Your superhero origin story. Elise, did you grow up dreaming of being a director of ABM? What did Elise at school think she was going to do instead? (00:02:57)

4. Question 3: What part of your job do you just find yourself naturally enjoying and maybe spending more time on it than you should just through the sheer joy of it? (00:04:10)

5. Question 4: What's the one career move or moment you wish you could go back and undo? Or can you recall a moment in your career where was really clear to you that you'd just learned a valuable lesson? (00:05:22)

6. Question 5: Elise, who have you learned from the most in your career, even perhaps if it was what not to do? (00:07:02)

7. Question 6: How do you convince yourself to continually lean into change and to continually turn up and learn about new stuff? How do you not get exhausted by that? (00:08:28)

8. Question 7: What do you like to do to stay physically and mentally healthy in a job like yours? Long hours, you do travel, it's a real drain. You're always on. How do you take care of Elise? (00:10:11)

9. Question 8: In marketing in most areas, every market or industry tends to think that they are different, they're a little bit special. But in your experience, which one really is? Who have you found to be a little bit different from the others? (00:12:56)

10. Question 9: What's the campaign or event or launch or idea that you've seen or that you remember that you really wish that you'd done? (00:13:42)

11. Question 10: Elise, what's the one thing in this industry that's gone on for far too long and you think needs fixing? (00:15:17)

12. Question 11: What's the one question you'd ask an agency if you knew they'd tell you the truth? (00:17:00)

13. Question 12: How do you make the call between continuing to collaborate with someone versus either stepping back and letting them do their thing? (00:20:06)

14. Question 13: What's a long held belief about marketing that you no longer hold, and it might be something that you were trained up on when you first entered the industry? And what caused you to change your mind? (00:21:24)

15. Question 14: In terms of effectiveness and ROI, and I know we are allergic to that sometimes. Which tactics or approaches are you pulling back on? What are you doubling down on? What are your favorites at the moment? (00:24:37)

16. Question 15: What buzzword or concept do you think gets too much airplay in our industry right now? (00:26:23)

17. Question 16: Elise, what do you get out of bed for? And by that I mean what's your motivation? What gets you up and going every day? (00:27:58)

18. Question 17: What's the most unexpected or unusual situation or place you've found yourself in thanks to work? (00:30:31)

19. Question 18: Elise, what was the pandemic and lockdown experience like for you? And how has that changed the way you work or the way you approach work? (00:31:39)

20. Question 19: Plenty of businesses, they love the sloganeering and they all say they want their staff to bring their whole self to work. Is that true for you and in ServiceNow? And how different is Elise in work mode compared to when you're at home? (00:33:45)

21. Question 20: Secret weapon. Elise Miller, do you have a secret weapon? And will you tell me what it is? (00:35:17)