Advertising ON Public Transport or HGVs

Pocket-Sized Podcasting With Alitu

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast *on* public transport. Or, on HGVs. Now that everyone *inside* the bus is listening to your podcast, let’s get some car-based listeners too. Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead space on their vehicles. They’re incredibly effective because there’s almost always someone looking right at it. Again, if the ad agency knows its business well, then it’ll also make it clear who to contact if you’re looking to enquire about one. Remember, you can do this on a much smaller and cheaper scale using car bumper stickers. Or, you might consider befriending a lorry driver and asking to put your sticker on their vehicle. However you go about it though, I hope this strategy brings you some decent traffic. Traffic. See what I did there? Thanks very much for listening to Pocket-Sized Podcasting. And remember, you can leave feedback for us quickly and easily over at [thepodcasthost.com/psp](http://thepodcasthost.com/psp)