))
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Manage episode 413195487 series 2953271
Content provided by PGbiz Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PGbiz Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Acquiring valuable users is only half the battle. To truly power profitable growth, studios must focus on the smart strategies that retain their users for years rather than days. Faith Price, pioneers this approach in gaming as the Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio. She joins host Peggy Anne Salz in this episode to share how she uses lifecycle marketing to extend the lifespan of DoubleDown’s 13-year-old app—and the tips you can implement to do the same for your game. She opens up about her testing tactics and routine and reveals the three steps anyone can take to reinvent themselves during this industry downturn.
CHAPTER TIMESTAMPS
00:00 - Intro
01:50 - Determining the features that acquire vs retain
05:36 - Timing and testing communications and community
11:26 - What does the testing routine look like?
12:31- How to reinvent yourself in games
* * * * * * * * * * * * * * *
** Let's Connect **
👉🏻 Twitter - https://twitter.com/pgbiz
👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/
👉🏻 Facebook - https://www.facebook.com/PGbiz
👉🏻 Website - https://www.pocketgamer.biz
Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event
117 episodes
Share
